Whats Covered in The Workshops?
- Integrated functions of Sales and Marketing
- Traditional Sales, Marketing and Customer Care
- Digital Sales & Marketing
- Social Media marketing ROI for Corporate Brands
- Blogging
- Pay Per Click (PPC) – Google Adwords, Facebook Ads, Twitter Ads, LinkedIn Ads
- SEO
- Web and social media Analytics – Google Analytics, Facebook insights, Instagram insights, Twitter Analytics, WordPress statistics.
- Content marketing
- Social media contests – What, How and Why
- Influencer Marketing – Who’s doing it right and how can you do the same too?
- Email marketing, Viral marketing and power process
- Brand monitoring in the digital world
- Introduction to understanding cybersecurity, psychology of digital impact, digital safety browsing habits, digital addition and safety measures, using digital to empower your professional and personal lives.
- Introduction to AUGMENTED REALITY (AR) and how using it will impact positively the growth across industries like Hospitality, Health, Wellness, Medicine, Real Estate, Travel and Tourism etc
- Introduction on how using new age media tools like Virtual Reality, Internet of Things (IoT), Big Data etc will assist in designing Digital marketing strategies.
- Advertising, Branding & Positioning in the Traditional and Digital World
- Communication Skills and Spoken English
- Resume writing and Interview Handling skills