Telemarketing is a process by which you call the customer over the phone to introduce a product, create interest, qualify him and fix an appointment for direct contact.
Prospecting i.e how to identify the right person to approach to offer your product or service (or) filtering a database to identify the right person to approach to offer your product or service.
Buying and Selling process : it is always important to look at the buyer's perspective first. Selling will happen when the buying takes place.
Scripting: The Telemarketing Script guides the agents as they attempt to convert the call recipient from a prospect into a customer. The script serves as a guide so the agent can engage with the recipient instead of focusing on what to say.
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